Backlink Secret : Anchor Text Variety

Backlink Secret 2: Anchor Text Variety

Non Natural Anchor Text 
The anchor text is the readable portion of the text that is usually underlined and in blue.
Here is the html: <a href=”http://www.golfclubs.com”>Golf Clubs</a> The portion that says “Golf Clubs” is the anchor text. This is important because this anchor text is how the search engines determine relevance for search terms. So if I want to rank for “Golf Clubs,” I would need to obtain some links with this in the anchor text. Now this is where some people get carried away and shoot themselves in the foot. You see, many people go out and get 1,000 links all with the exact same anchor text. The problem is that this would not occur naturally. If you were to analyze the backlinks for some of your competitors, I am sure you would find that their backlink anchor text is not 100% pure. They might have “click here” or “www.golfclubs.com”, etc. It looks very suspicious to the search engines if your anchor text is all exactly the same.

Natural Anchor Text Linking In order to appear natural you need to ensure you build links using a variety of anchor text. Don’t be afraid to junk up your anchor text a bit. You may find it actually helps you in your rankings.

I would recommend you use your top target keywords as anchor text using some variations with other keyword phrases. Also, throw in some “click here” and some “www.mydomain.com” … this will ensure your links look natural. In fact, you should come up with a list of anchor text variations that you can rotate through for each of your site’s pages. This will ensure your link portfolio looks as natural as possible to the search engines.

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